In most of the world and especially in our country, passenger planes are the most expensive type of transportation services. Therefore, the audience of airline advertisements generally belong to a certain part of society in terms of socio-economic status. This classification becomes important when we know that environmental media are no longer able to classify their audience and plan based on this classification.
According to the flight class level, we see more diversity in in-flight advertisements:
- Select the target group
- Being in front of the customer
- Coverage of international audiences
- Promotion of the brand in the mind of the customer
- Using audio and video facilities